December 15, 2009
Canada Blooms ticket promotion
Landscape Ontario members can take advantage of a special promotional opportunity by ordering tickets to Canada Blooms, for distribution to their clients, staff, friends and potential clients.
Members are charged only for those tickets handed in at the door during Canada Blooms, from March 17 to 21, 2010. The cost to members is $12 per ticket, instead of the regular price of $18.
This spring, Walter Hasselman, of Dutchman’s Landscaping in Burlington, ordered 200 tickets from the LO office. Last year he sent them in pairs to past customers and potential leads that he had received the year before. Only 25 per cent of the tickets he mailed were actually used, for which Hasselman was invoiced $600.
He attributes at least six jobs this year to his ticket mailing, totaling $100,000 in new work. He noted that one client, who couldn’t attend the show, still called Hasselman to do some landscaping work, because the mailing had put Dutchman’s name in front of him.
This simple initiative was such a success, that Hasselman plans to do it again next year, mailing tickets to clients and potential leads three weeks before Canada Blooms begins.
To order tickets for your own promotional purposes, or as Christmas gifts, a faxable form is available at www.horttrades.com under the News tab, or call Kathleen Pugliese at 1-800-265-5656, ext. 309. Tickets are available in packages of 20, and members will be charged only for those tickets handed in at Canada Blooms.
Members are charged only for those tickets handed in at the door during Canada Blooms, from March 17 to 21, 2010. The cost to members is $12 per ticket, instead of the regular price of $18.
This spring, Walter Hasselman, of Dutchman’s Landscaping in Burlington, ordered 200 tickets from the LO office. Last year he sent them in pairs to past customers and potential leads that he had received the year before. Only 25 per cent of the tickets he mailed were actually used, for which Hasselman was invoiced $600.
He attributes at least six jobs this year to his ticket mailing, totaling $100,000 in new work. He noted that one client, who couldn’t attend the show, still called Hasselman to do some landscaping work, because the mailing had put Dutchman’s name in front of him.
This simple initiative was such a success, that Hasselman plans to do it again next year, mailing tickets to clients and potential leads three weeks before Canada Blooms begins.
To order tickets for your own promotional purposes, or as Christmas gifts, a faxable form is available at www.horttrades.com under the News tab, or call Kathleen Pugliese at 1-800-265-5656, ext. 309. Tickets are available in packages of 20, and members will be charged only for those tickets handed in at Canada Blooms.