April 1, 2022
Feds give $535K to Flowers Canada Growers
Flowers Canada Growers is the national trade association of the Canadian floral industry. Canada has more than 2,400 farms producing floriculture products (2016 Census). The ornamental horticulture sector represents the largest portion of Canada’s horticulture industry.
“Canada’s flower growers are proving their resilience, innovation and adaptability with creative solutions to increase economic growth in the floriculture sector,” said Minister Bibeau in a press release. “This investment for Flowers Canada Growers Inc. will help many Canadian growers to have the tools they need to capitalize on new markets while expanding their local businesses.”
Nearly $460,000 from the AgriMarketing Program is aimed at bolstering Canada’s reputation as a high-quality floriculture producer, and to increase and diversify exports to international markets.
“Canadian flower growers have seen steady growth in both export and domestic sales in recent years thanks to the generous support received through the AgriMarketing Program,” said Andrew Morse, executive director of FCG.
FCG will also work with farmers and floriculture businesses to provide trade-related information and support, training and certification to enhance industry knowledge and maintain access to international markets.
An additional $75,000 has been earmarked for addressing insurance challenges. Morse explained in a press release: “The AgriRisk initiative is assisting Flowers Canada Growers conduct a feasibility study for the development of a viable long-term comprehensive insurance coverage solution to support reduced insurance premiums for the floriculture greenhouse sector. Flowers Canada Growers (FCG) is extremely grateful for the financial support being provided by Agriculture and Agri-Food Canada.”