FIHOQ changes name to Quebec Vert

The Fédération interdisciplinaire de l’horticulture ornementale du Québec (FIHOQ) announced it is changing its name to Quebec Vert. The rebranding better represents the association’s commitment to promoting the essential role plants play in society, Quebec Vert stated in a media release. The change also better positions the association to “represent and promote the ornamental horticulture sector,” including its role in environmental and ecological sustainability, Quebec Vert’s executive director Luce Daigneault said. The horticulture profession in Quebec represents more 40,000 jobs and generates some $6 billion, and serves nearly two million consumers each year. Quebec Vert is based in Saint-Hyacinthe, Que.