September 15, 2008
We all must work to support our industry
Tony DiGiovanni CHT
LO Executive Director
Success is based on your ability to provide benefit for your customers from an emotional, environmental, financial, social, aesthetic, physical and legacy perspective. It works only when customers are willing to hire our services because they understand the benefits.
How do we raise public awareness of the green industry’s benefits?
I believe the best way to raise awareness is through individual action, one customer at a time. All of us have the responsibility to promote the benefits of our industry by cultivating positive customer relationships, taking on the role of communicator and teacher. It’s when we all focus on educating our own customers and prospects that our collective image is enhanced. Every satisfied customer reflects well on the entire industry. Unfortunately, the opposite is true when negative relationships occur.
I believe that Canada Blooms has done more to promote the benefits, credibility and image of our industry than any other single activity.
If you are interested in helping raise the image of the industry and you have a passion to showcase yourself and your business, we want to hear from you. We are looking for the best garden builders in the industry to create gardens at Canada Blooms.
Are you passionate about stretching the boundaries of your creativity? Are you interested in communicating your ideas and talents at Canada Blooms? We have limited space to showcase the best ideas, best work, and most emotionally stimulating displays.
If you are up to the challenge please send me an e-mail. We will support the best with complimentary space, financial support, material handling and logistics.
Help us communicate the benefits of the industry by building a garden at Canada Blooms.
Tony DiGiovanni may be reached at tonydigiovanni@landscapeontario.com.
Caption: Canada Blooms has done more to promote the benefits, credibility and image of our industry than any other single activity.
LO Executive Director
Success is based on your ability to provide benefit for your customers from an emotional, environmental, financial, social, aesthetic, physical and legacy perspective. It works only when customers are willing to hire our services because they understand the benefits.How do we raise public awareness of the green industry’s benefits?
I believe the best way to raise awareness is through individual action, one customer at a time. All of us have the responsibility to promote the benefits of our industry by cultivating positive customer relationships, taking on the role of communicator and teacher. It’s when we all focus on educating our own customers and prospects that our collective image is enhanced. Every satisfied customer reflects well on the entire industry. Unfortunately, the opposite is true when negative relationships occur.
Showcase your creativity at Canada Blooms
Another very effective way to communicate our many benefits is through garden shows. For the past 12 years, I have observed the emotional reaction displayed by visitors when they enter Canada Blooms. The wonderful showcase that demonstrates thousands of ideas easily stimulates their senses and in turn translates into industry growth.I believe that Canada Blooms has done more to promote the benefits, credibility and image of our industry than any other single activity.
If you are interested in helping raise the image of the industry and you have a passion to showcase yourself and your business, we want to hear from you. We are looking for the best garden builders in the industry to create gardens at Canada Blooms.
Are you passionate about stretching the boundaries of your creativity? Are you interested in communicating your ideas and talents at Canada Blooms? We have limited space to showcase the best ideas, best work, and most emotionally stimulating displays.
If you are up to the challenge please send me an e-mail. We will support the best with complimentary space, financial support, material handling and logistics.
Help us communicate the benefits of the industry by building a garden at Canada Blooms.
Tony DiGiovanni may be reached at tonydigiovanni@landscapeontario.com.
Caption: Canada Blooms has done more to promote the benefits, credibility and image of our industry than any other single activity.